Look around you—how many phones do you see, including your own? Other essentials like car keys and shoes, mobile phones, and smartphones have become crucial to our routines and lives. This widespread use is one of the keys to why mass texting is so effective.
Mass texting allows individuals or businesses to send many text messages to mobile or smartphone users. Businesses can contact hundreds or even thousands of people simultaneously. Mass text messaging is one of the easiest and most effective marketing and communication tools.
Keep reading to learn more about mass text messaging and how your company can leverage this feature to better connect with customers.
What Is Mass Texting?
If you’re looking for a clearer definition of mass text, here it is: mass texting is when an individual or company sends a large volume of texts to users. Also known as bulk texting, this is distinctly different from a group message.
Group texts are typically person-to-person (P2P) and allow everyone to see the other users.
Mass texts are typically application-to-person or business-to-person (A2P or B2P) and only allow individual users to see the sender. Rather than one large chat, there are tons of individual chats initiated at the same time. Now that you understand the mass text and its meaning, let’s look at how it works.
How Does Mass Texting Work?
Now that we’ve tackled ‘what is a mass text message,’ it’s time to get into the ‘how.’
Mass texting works via a texting software or platform. There are three basic steps involved in how to send out a mass text:
- Upload a list with the names and numbers of users you want to contact
- Add a message you want to send to existing or potential customers
- Choose when to send the message to the users on the contact list
This is a largely automated process that requires minimal user work. It’s designed to make bulk texting as easy as possible for all companies, no matter what size they are or what industry they’re in.
Messages are sent out in batches called campaigns. This refers to a series of messages that are sent out over time to some or all of your contacts. After the messages have been sent, both sent and received messages can be viewed in a mobile app or a web dashboard.
Click here to learn how to send mass texts to your customers easily.
Benefits of Mass Texting
You know what mass text messaging is and how to send out mass texts, so let’s talk about the ‘why.’ Why use it? The answer is simple: there are several benefits and very few drawbacks. Mass texting is an excellent way for brands to gain exposure, turn leads into customers and increase revenue.
Advantages
Here’s a quick rundown of just a few of the benefits of mass text messaging:
- Economical — Mass text campaigns can be set up and sent within an hour or scheduled at your or your customers’ convenience. This saves time, resources, and money.
- Non-Intrusive — Sending a simple text is non-intrusive for most customers. They can read it then or leave the alert and check it when they have time.
- Wide Reach — Because phone use is so prevalent, companies have a large potential customer base and a more geographically dispersed reach.
- Campaign Features — Features like text scheduling and MMS capabilities mean companies can better connect with and service or support customers.
- User Friendly — Because phones have accessibility features, even visually or auditory impaired users can interact with text messages.
If you’re especially worried about accessibility or have a diverse consumer base that appreciates alternative message formats, you can integrate a voice broadcast system into your campaigns.
Using a voice broadcaster, you can send the same texts to the same customers via a voice message. It still works with mass texts and is just as effective.
Disadvantages
Keep in mind there are some downsides to bulk texting. Market saturation is one of the largest problems that companies face.
For example, mass texting is a great way to let people know about a sale your store is having. But if every store in your area does the same thing, customers quickly become fatigued and are less likely to respond. You have to find a way to make your messages stand out.
Another common issue is sending messages that are never delivered, either because the phone number is no longer active or because it’s incorrect. Numbers like this negatively impact your campaign’s results and skew analytics.
Luckily, this issue is easily solved using a phone validator. This tool is integrated into your texting service and scrubs your contact list, removing inactive and incorrect numbers.
Is Mass Texting Right for You?
If you have texting campaigns for your leads and customers, mass texting is an innovative way to ensure as many eyes see your messages as possible. You can increase and enhance communication and keep your contact list aware of deals, news, and other important information.
Rather than paying for extra customer service reps who send out these texts, you can handle it all with inexpensive technology. If you want to grow your business, mass texting is an excellent way to do it.
How To Send Mass Text Messages
Esendex’s Dash Notify is an out-of-the-box text messaging platform that allows companies to send mass texts quickly and easily. Using our Tier 1 SMS network. You can connect with hundreds or thousands of customers in over 190 countries.
And with our 99.9% guaranteed uptime SLA, you have complete peace of mind knowing your messages will always be delivered on time, the first time.
Our feature-packed platform includes text scheduling, MMS capabilities, two-way texting, easy contact upload, instant SMS reports, and more to customize and elevate your mass text messaging campaigns.
